One key element they added was to reward users who create valuable content, referred to as “audience builders”, instead of simply showing content from people such as Richard and Bill, who tended to have a high number of connections or followers. Their goal was to encourage discussions between a wider range of people. So they updated the algorithm to better promote posts from everyday users. In fact, at the beginning of 2018, we were in danger of creating an economy where all the gains in viral actions accrued to the top 1% power users, while the majority of creators who don’t receive much feedback were receiving less than ever.” However, we found that these increases weren’t equally distributed. “More and more people are using the feed and giving feedback to their network’s posts: our members generate tens of millions of viral actions (likes, comments, and reshares), and the number is increasing more than 50% YoY. LinkedIn even admitted there was a problem, they stated:

Previously, celebrities and business figureheads such as Richard Branson and Bill Gates would dominate user’s feeds, making it much harder for the average LinkedIn user to gain any exposure.ĭuring 2019, LinkedIn updated its algorithm to make it a more even playing field and to boost activity amongst registered users.

Before I delve into writing articles on LinkedIn, it is important to share some background on the LinkedIn algorithm, so you understand what will help you to get noticed.

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